I have always had a hard time explaining my Photography. Now I know that Aoki already explained it for his magazine FRUiTS. The style I found in San Francisco is very reminiscent of Tokyo’s Harajuku street culture a decade ago. About Shoichi Aoki Photographer Shoichi Aoki’s interest in street fashion was sparked in the mid-1990s — when he noticed a marked change in the way young people were dressing in Tokyo’s fashionable Harajuku area. Rather than mimicking European and American trends, his country’s youth were personalizing elements of traditional Japanese dress — kimono, obi sashes and geta sandals — and blending them with home-made, secondhand and alternative designer fashion. Inspired by this new fashion, the photographer established a monthly magazine called Fruits. Since it began circulating in 1997, Shoichi Aoki’s magazine has attracted an international cult following for its celebration of the freshness of fashion in Harajuku. via theglobalist.com
I have always had a hard time explaining my Photography. Now I know that Aoki already explained it for his magazine FRUiTS. The style I found in San Francisco is very reminiscent of Tokyo’s Harajuku street culture a decade ago.

About Shoichi Aoki

Photographer Shoichi Aoki’s interest in street fashion was sparked in the mid-1990s — when he noticed a marked change in the way young people were dressing in Tokyo’s fashionable Harajuku area.

Rather than mimicking European and American trends, his country’s youth were personalizing elements of traditional Japanese dress — kimono, obi sashes and geta sandals — and blending them with home-made, secondhand and alternative designer fashion. Inspired by this new fashion, the photographer established a monthly magazine called Fruits.

Since it began circulating in 1997, Shoichi Aoki’s magazine has attracted an international cult following for its celebration of the freshness of fashion in Harajuku.

via theglobalist.com